Local businesses have the chance to take centre stage this festive season by sponsoring Bournemouth Pavilion’s 2026 pantomime, Aladdin, produced by leading UK pantomime specialists UK Productions.

With year-round exposure and getting your brand in front of thousands of people, sponsorship offers a powerful platform to boost brand awareness, attract new customers and connect with the local community.

High-impact brand exposure

This year, Pantomime sponsors will benefit from wide-reaching marketing opportunities, including:

• Gain brand visibility with thousands of bookers and visitors both ahead of and during the full four-week run.
• Your brand in front of thousands of contacts via email campaigns
• Logo placement across leaflets, venue signage, posters and digital screens
• Features in press releases, blogs and media coverage
• Social media promotion reaching hundreds of thousands of people
• Visibility on the event website and outdoor advertising

Additional opportunities include inclusion in radio advertising, third-party advertising campaigns and a potential script mention (subject to approval).

VIP experience and networking

Sponsors will receive exclusive invitations for up to four guests to the pantomime review performance, plus access to a VIP drinks reception and networking event.

Support local, build your brand

As a much-loved festive tradition, the Bournemouth Pavilion pantomime offers businesses the chance to enhance their reputation while supporting a key cultural event in the community.

Bournemouth Pavilion is operated by BH Live, a registered charity. Speaking on behalf of the trust, Elizabeth Symmons, Head of Marketing says;

“Sponsorship opportunities like this really don’t come up very often. Our pantomime is such a big part of the local community, and sponsoring it gives businesses great value while putting them in front of a huge audience. Just as importantly, it helps us do more as a charity. By building lasting partnerships, every penny is reinvested back into what we do, helping more people experience live pantomime who might not otherwise have the chance. It’s about making a real difference while being part of something people genuinely love.

Pantomime sponsorship packages start from £6,000, with tailored options available.

For more information about sponsorship, contact enquiries@bhlive.org.uk.

More information about Bournemouth Pavilion can be found online at bournemouthpavilion.co.uk.